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The right keywords always work
There are several reasons why the right keywords work at generating traffic. It all really boils down to knowing what your target audience is searching for and how they are searching for that product/service.
For example, if you are a dog trainer offering an e-newsletter that gives pet owners all the information they need to know to train their pooches, you are going to want to target to a certain audience, i.e. dog owners.
Now, just as important as providing the content that people are looking for is presenting it in a way that they are actually looking for it. What phrases are they using to find your web page? What are the words associated with the search that they are using that you can include in your title tag, URL, Meta description, and page content?
The right keywords always work
There are several reasons why the right keywords work at generating traffic. It all really boils down to knowing what your target audience is searching for and how they are searching for that product/service.
For example, if you are a dog trainer offering an e-newsletter that gives pet owners all the information they need to know to train their pooches, you are going to want to target to a certain audience, i.e. dog owners.
Now, just as important as providing the content that people are looking for is presenting it in a way that they are actually looking for it. What phrases are they using to find your web page? What are the words associated with the search that they are using that you can include in your title tag, URL, Meta description, and page content?
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